Willie Nelson is expanding his cannabis offerings by bringing out coffee beans infused with CBD.
The music legend’s CBD line, Willie’s Remedy, plans to roll out the whole bean coffee in September. Nelson has already made waves as a cannabis entrepreneur. His Willie’s Reserve line of edibles, pre-rolled joints and the like have been on sale in states where marijuana is legal for some time now.
With the offering of the coffee, though, he’s moving beyond marijuana to offer hemp-derived CBD. According to CultureMap Austin:
“It’s two of my favorites, together in the perfect combination,” says Nelson in a release. “Like coffee, cannabis is a plant that works for me.” The coffee is set to launch in September in Colorado. According to a representative, the brand plans to roll out additional CBD products sometime this year.
In addition to music, education about the cannabis plant has been a large part of Nelson’s lengthy career. With Willie’s Reserve, which sells marijuana, accessories, and edibles in states where pot is legal, Nelson is monetizing the regulatory and social shifts happening in places like Colorado, Oregon, Washington, and California. Now, says the singer, it’s time to focus on hemp.
“Hemp production was suppressed in America because hemp was competitive to too many industries. The country probably missed some opportunity during hemp prohibition,” says Nelson. “But another way to look at it is that hemp is the answer to [a] huge range of challenges we’re facing right now. Allowing commercial hemp farming will create jobs for the farmers.”
Nelson isn’t alone when it comes to being sold on the benefits industrial hemp production could have for farmers. The U.S. Senate has included language legalizing the crop in its version of this year’s Farm Bill. The most influential supporter of that language is Senate Majority Leader Mitch McConnell of Kentucky.